We partnered with Taco Bell to help bring their bold flavor into the retail space. The result was introducing Taco Bell sauces as chips into groceries and convenience stores nationwide.
Taco Bell x F21
Collider cultural experts and strategists spent several weeks decoding the hottest tangential trends to the QSR category and Taco Bell brand outside of food. This lead to Taco Bell approaching a collaboration with Forever 21, a collection which sold out in days.
Naming the Crispy Colonel
Collider helped KFC US come up with a distinctive name for their new crispy chicken sandwich. The two teams leveraged the power of the Colonel as well as KFC’s primary distinctive assets to come up with a hit.
KFC Spain Goes Pollo Pollo
Collider helped KFC Spain find it’s distinctive lifestyle edge with ‘Pollo Pollo’, a powerful positioning celebrating KFC’s place in Spain’s pop culture.
KFC France Brings in the Colonel
Collider worked with KFC France on how to bring the Colonel to France in a meaningful, distinctive and sales-busting way. The Colonel helped KFC France cement a role in the category and within culture.
Lean Cuisine Goes From Lean to Strong
Lean Cuisine was once the low-calorie darling of the freezer aisle, but for several years it faced declining sales despite innovation and pricing strategies.We recommended repositioning the brand around the idea of internal strength, ‘Feed Your Phenomenal’. The idea spurred new packaging design, innovation and recipes.
Value Means Feast All Day
Collider worked with Taco Bell on creating a value offering that was distinctive and own able for the brand, without diminishing its product and menu offerings. Feast All Day was born, allowing consumers the chance to access great products at great value all day.
Pizza Hut UK Gets Distinctive
Collider partnered with Pizza Hut UK to help the brand become distinctive to other players in the pizza category.
Mountain Dew's Sweet Lightning
Collider worked with the KFC US and Mountain Dew team to help come up with a sticky and sweet name for their new beverage, exclusive to KFC. A mix of both art and science, the team utilized Predictive Markets to test out the best concepts and names for the product.