Jessika Gomez-Duarte

Senior Cultural Anthropologist

Jessika is a senior strategist with a special nack for understanding Culture beyond just what the cool kids are doing. She loves figuring out how values, worldviews, and traditions become deep-rooted and influence consumer behavior.

Before Collider, Jessika worked with academics at Georgetown University, multicultural marketers in Austin, Texas, and now helps Yum's international markets make its three global brands culturally-relevant across the world.

Jessika loves cooking but isn't very good at it, and likes the outdoors but has poor survival skills.

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