Lila Faz

Senior Cultural Strategist

A self-proclaimed "recovering academic" with a Master's in Political Science, Lila brings an extensive research background in the areas of political behavior and culture to the Collider team. She has an intuitive understanding of how social, economic and political contexts influence consumer behavior and a natural affinity for spotting tectonic trends and decoding cultural codes across a diverse set of markets, from the UK and Canada to Japan and the Philippines. Lila credits her bicultural upbringing for her ability to speak two languages (Persian and English) and her passion for understanding how people from different backgrounds and countries think and feel about brands.

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